We think carefully about what we do. Ideation is the heart of our activities. In other words, there is an artistic idea behind every design created in Do’Gaah House of Design. Some ideas result in a single artwork; we call such works Independent Items. Some inspirations of our designers result in a collection of unique artworks. The first collection of Do’Gaah is “Blooming Ballad” collection which is actually the ballad of Do’Gaah blooming! And the second one is “Ancestral Whispers” collection that is inspired by and tribute to the Persian music; every design of “Ancestral Whispers” is inspired by a melody of Iranian traditional music and is given the name of that melody. Our ambition is for Do’Gaah to become an art space that makes visitors deeply think about every piece of design.